Promotional products are extremely effective in reaching and influencing people according to PPAI and university research studies. Following are some examples:
Promotional Products: Impact, Exposure & Influence A survey conducted by LJ Market Research reveals the power of promotional products by measuring how end users respond to organizations that use promotional products as part of their marketing mix. More than 71 percent of respondents surveyed indicated they had received at least one promotional product in the past 12 months. The study also showed that respondents’ ability to recall the name of an advertiser on a promotional product they had received (76 percent) was much better than their ability to recall the name of an advertiser from a print publication they had read in the past week (53.5 percent).
Promotional Products’ Impact On Brand/Company Image An experiment conducted by Georgia Southern University shows that recipients of promotional products have a significantly more positive image of a company than consumers who do not receive promotional products.
Promotional Product Incentives Produce Valuable Referrals From Satisfied Customers A survey conducted exclusively for PPAI by the Manship School of Mass Communication at Louisiana State University indicated that, among other findings, accompanying a request for referrals, an offer of a promotional product incentive, or an offer of a promotional product incentive plus eligibility in a sweepstakes drew as many as 500 percent more referrals than an appeal letter alone.